instax mini 12 camera, LILAC PURPLE

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Those three key improvements alone are enough to elevate the Instax Mini 12 above its predecessor and cement Fujfilm's position as the go to choice for instant photography newcomers. It's because the auto exposure system can now vary the shutter speed between 1/2 and 1/250, so it should be able to capture the right amount of light in all shooting scenarios. This is a big step up from the Mini 9's fixed 1/60 shutter speed, and helps massively when shooting indoors. There's no way to disable the flash, no self timer, and no tripod thread on the bottom. This is about as simple as instant cameras get.

With no need to manually adjust the exposure settings every time the lighting situation changes, the Fujifilm Instax Mini 11 has a much greater hit-rate when it comes to correctly judging a scene than the Mini 9, although the nature of Instax film means overblown highlights are still common. The printing time is fast. Instax estimates around five seconds which I found to be accurate, though photos do take a few minutes to fully develop.

Constant firing flash (automatic light adjustment), recycle time: 6.5 seconds or less (when using new batteries), effective flash range: 0.3 to 2.7 m The INSTAX MINI 12 instant camera features a unique new design and a variety of appealing new color options,” said Bing Liem, president, Imaging Division, FUJIFILM North America Corporation. “It includes many of our consumers’ favorite features from the prior MINI 11 model, along with some new advancements that are sure to enhance our users’ photographic experience. We’re always impressed with the incredible creativity of our consumers, and we can’t wait to see what they create with the MINI 12!” INSTAX UP! Smartphone App Debuts There's no way to manually disable the flash, which fires automatically with every shot – whether it's really needed or not. Even so, the Fujifilm Instax Mini 12 is undeniably a camera that's both fun to look at and fun to use, delivering a satisfyingly analog experience in a mostly digital world with a minimum of fuss. For the most accurate framing, the 'O' seen in the middle through the viewfinder should be positioned slightly up and to the right of centre to your subject. If you switch to landscape format with the flash still on top, then the 'O' should be slightly to the upper left of centre.

Landscape format is more accommodating, but it's a little more awkward to hold the camera and operate the shutter release button in this orientation. The front grip is narrower, and there's now a ridged thumb grip on the rear for easier one-handed use. Beyond the lens barrel release, which also acts as a power on switch for the built-in flash, the only other button is the shutter release. There are a couple of design tweaks that make perfect sense. You now turn the camera on by rotating the lens, and the lens has two settings: on and close-up. It's more intuitive, and a far less clunky process than on the Instax Mini 11, where pressing a stiff button pops the lens out and turns the camera on, and pulling the lens out then engages close-up mode. The previous Selfie mode on the Instax 11 has become the Close-up mode on the Instax 12 to better indicate what it can be used for, not just selfies but also any subject that's positioned between 0.3 m to 0.5 m away from the camera. For a secure hold and to avoid obstructing those light sensors, we found placing both hands on the underside of the camera the most comfortable. However, there is no really intuitive way to hold the camera properly in landscape format.Of course that enjoyment factor is tarnished if the camera is churning out pictures that appear too bright or too dark, too blown out by the flash or with off-kilter framing that cuts out half of your subject. You don't really want photos that have to go straight in the bin. The super bubbly INSTAX mini 12 is bursting with joy, creativity and colour. Not only is this iconic instant camera available in five eye-poppingly pleasing tones – Pastel Blue, Mint Green, Blossom Pink, Lilac Purple and Clay White – it’s fully loaded with easy-to-use modes and controls.